Newcomers to the world of email marketing may not always know the right way to approach such a campaign. If you are able to manage email marketing in a professional way, your audience will enjoy getting emails from you. Read this article to find out how you can get your customers’ attention.
Only send marketing emails to people who have requested them. People who receive your unsolicited marketing messages may report them as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
This article has shown you that it is necessary to have the right etiquette when it comes to email marketing. If your email customers do not see you as courteous they will quickly drop out of your subscriber list. If you want happy, satisfied customers who look forward to receiving emails from you, take note of the advice provided here.